Media cynics were calling it a failure from the time its first reel unspooled. But with another $2 million domestically and a strong showing overseas, John Carter has now grossed $254,510,000 worldwide in four weeks, $4,510,000 over its estimated $250 million production budget.
A $4 million profit doesn’t seem like anything to shout about, especially if you, like most of the naysayers are now doing, choose to add its advertising budget of approximately $100 million to the total hurdle the film needs to cover come (Personally, I choose not to because A) every film has an advertising budget and that cost should be considered an institutional expense, and B) when the critics like a film and promote it as a box office success, they never include the advertising then, making its inclusion here seem like dirty pool). However, the film is coming of two weeks of a strong showing in China (where it was the number one film two weeks running to the tune of another $30 million) and its set to open in Japan, another country that likes its 3-D blockbusters, on April 13th. Which means that profit will only go up.
Of course, the naysayers are still saying nay. Box Office Mojo points out that the film’s overseas grosses “plummeted” 72% to $6.2 million this past weekend. That number seems quite dubious since the films grosses in Mainland China has averaged $14 million per weekend for the two prior weeks, and actually made more on its second weekend than its first. To have drop off that left the grosses as just a fraction of that total seems unrealistic.
Regardless, if we need any more proof of the true popularity of the film, we have to look no farther than Amazon.com. Amazon shoppers who signed up for e-mails to alert them of DVD & Blu-Ray new releases were informed that they were able to pre-order John Carter on video today. As of this writing, the Blu-Ray 3-D/Blu-Ray/DVD/Digital Copy was the #1 selling item in Amazon’s Science-Fiction Movie list, and ranked #2 in the Action & Adventure and Fantasy Categories , behind the Game of Thrones Season One box set. It ranks #13 over all in the Movies & TV Blu-Ray list. So someone obviously wants to see it.