Obviously, a movie producer has to put on a brave face when a project, especially one with a high price tag and an embattled history as this summer’s The Lone Ranger, fails at the box office. But producer Jerry Bruckheimer is really going overboard.
In a recent interview with Vulture while at the TV Critics Association press tour, the producer expressed an optimism that The Lone Ranger would be remembered more fondly than the box office and critical bomb that it is thought of as now.
It reminds me of a critic who called Flashdance [which Bruckheimer co-produced] a ‘toxic dump.’ Ten years later [the critic] said, ‘This is really a good movie. I missed it.’ I think [Lone Ranger] going to be looked back on as a brave, wonderful film.
To be certain, there are plenty of films that have had their reputations rehabilitated over the years. The Wizard Of Oz was not particularly well liked in 1939, but over the decades has become known as a classic. Ridley Scott’s science-fiction noir Blade Runner was heavily panned by critics initially before a rethink redefined it as a modern masterpiece. Even more recent films such as Speed Racer and John Carter are being reconsidered with the passage of time removing talk of their budgets and advertising from the discussion of the films’ merits.
I suppose that it is possible that the future holds a similar reassessment of The Lone Ranger, but I tend to doubt it. With a 27% rating currently at Rotten Tomatoes, the film doesn’t appear to have any defenders now who could lead the charge on such a rethink.