When the nominees were announced for Best Original Song for this year’s Oscars, you might have noticed a small chuckle raising from the stunned, puzzled audience when one of the nominees was announced. That nominee was for the song “Alone Yet Not Alone” from the film, Alone Yet Not Alone. People began to wonder why a song from a film they never heard of would be in contention for the same award as songs done by the like of Pharell, Idina Menzel and U2 from films such as Despicable Me 2, Frozen and Mandela: Long Walk to Freedom.
Some people did more than wonder. A public relations firm working for a snubbed rival hired a private investigator to see if the film itself was eligible to be nominated because it was not advertised in the Los Angeles area as per the Academy’s requirements.
The Academy decided the newspaper ads ran by the Encino theater that showed the film once a day for a week was sufficient advertisement. However, people who wanted to get the song removed from consideration would get their wish. It was discovered that the song’s nominated writer, Bruce Broughton, seen above, had e-mailed members of the music branch in order to make them aware of his submission. The Academy found this to be in violation from it’s standards and practices, and the song has now been disqualified from Oscar contention.
In a time where many trade journals are filled with “For Your Consideration” ads leading up to the nominations, this might seem at best a double standard. But what made Broughton’s campaigning a step over the line is that he was a former governor and current executive committee member of the music branch of the Academy. This takes his plea from a composer asking his peers for consideration to a man in a position of power asking the people who he works for for a favor. That apparently is an Oscar no-no.
“No matter how well-intentioned the communication, using one’s position as a former governor and current executive committee member to personally promote one’s own Oscar submission creates the appearance of an unfair advantage,” said Cheryl Boone Isaacs, the Academy president.
“I’m devastated,” Broughton said in a statement to The Hollywood Reporter. “I indulged in the simplest grassroots campaign and it went against me when the song started getting attention. I got taken down by competition that had months of promotion and advertising behind them. I simply asked people to find the song and consider it.”
If Broughton can take some cold comfort for this, it that none of the accused competition will be able to reap the benefits from “Alone Yet Not Alone” being removed from contention. The Academy has decided to not replace the song with any of the other 70 songs eligible for nomination, and will just go with the four remaining nominees.