Despite a rather publicly difficult production and some initial lower-than-expected box office forecasting, it looks as if Solo: A Star Wars Story is on track for a domestic opening weekend of anywhere between $165 to $175 million. With advance tickets going on sale today, there is the possibility that this number could inch even higher.
Last month at this time, the film was being forecasted for an opening weekend of around $150 million.
The most likely motivators for the upswing in projected box office is the fact that Solo‘s marketing campaign has finally kicked into high gear, after apparently waiting until the theatrical to home video life cycle of Star Wars: The Last Jedi had run its course.
The projected weekend total puts Solo safely in the realm of breaking the current Memorial Day weekend record-holder – Disney’s Pirates of the Caribbean: At World’s End, which earned $139.8 million domestically in 2007. It also surpasses the $155.1 million opening weekend the previous Star Wars spinoff Rogue One had in December 2016.