HALLOWEEN Slashes Box Office Records

Halloween, the latest installment of the seminal slasher franchise of the same name, was the big winner at this weekend’s box office, earning $77 million and giving it the biggest opening for a horror film during the Halloween season. It is also the second highest horror film opening of an R-rated horror flick, right behind the $123.4 million that It: Chapter One earned in September 2017.

The previous horror film record holder for the October timeframe was 2011’s Paranormal Activity 3, which pulled in $52.6 million. Traditionally, an opening weekend of $30 to $40 million is considered strong for an R-rated horror film.

Interestingly, while most horror films play predominantly to younger audiences, only 40% of attendees were in the under 25 years old demographic. Thirty-two percent of the audience was between the ages of 25 and 34, a prime age to have grown up with the franchise both in theaters and on home video.

Director David Gordon Green made his new film a direct sequel to the original 1978 slasher and swept aside the myriad of sequels that had followed. Franchise creator John Carpenter was brought on as a creative consultant, but the big draw of the picture was the return of the original film’s star Jamie Lee Curtis to once again portray heroine Laurie Strode.

Avatar
About Rich Drees 6310 Articles
A film fan since he first saw that Rebel Blockade Runner fleeing the massive Imperial Star Destroyer at the tender age of 8 and a veteran freelance journalist with twenty years experience writing about film and pop culture.

Leave a Reply

avatar

This site uses Akismet to reduce spam. Learn how your comment data is processed.

  Subscribe  
Notify of