New Releases: July 1

1. The Last Airbender (Paramount, 3,169 Theaters, 103 Minutes, Rated PG): I don’t understand the logic for this release date. Films are usually released on Fridays and occasionally on Wednesday, and every once in a great while on Thursdays. We already have a film movie being released on Wednesday, the latest Twilight. Instead of going up against that film on Wednesday, or getting an extra day separation for a Friday release, this film is getting a Thursday release. Do they really thing 24 hours is enough time for it to escape Twilight: Eclipse’s shadow? Do they think opening it a day earlier would help it’s box office tally all that much? I doubt either would be true. 

Anyway, this is the live action adaptation of the popular Amerianime cartoon, Avatar: The Last Airbender (They had to change the title due to a modestly grossing, art-house film James Cameron put out last year). It is directed by M. Night Shyamalan, which seems like an odd choice.

Shyamalan is known for his own quirky mysteries with surprise twists at the end, And while Unbreakable was basically a comic book film without a comic book, he isn’t the first director you’d think of as a go-to guy for a genre adaptation.

The plot involves an immensely powerful boy who is called upon to stop a war amongst several elemental kingdoms.

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About Bill Gatevackes 2053 Articles
William is cursed with the shared love of comic books and of films. Luckily, this is a great time for him to be alive. His writing has been featured on Broken Frontier.com, PopMatters.com and in Comics Foundry magazine.
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