Warner Brothers has entered into a new deal with Netflix and Blockbuster that doubles the time between the will offer a new film for sale to consumers and when it will be available to the two rental companies from 28 to 56 days. Although the studio hasn’t made an official announcement, the website All Things D is reporting that Warners will at the Consumer Electronics Show in Las Vegas next week.
The movie is seen as a way for Warners to try and boast their drooping DVD and Blu-Ray disc sales, allowing retailers more time to be the only outlet for consumers to obtain new home video releases.
Meanwhile, HBO has decided to stop supplying DVDs to Netflix altogether. Although HBO is another corporate arm of Time Warner, the two moves are reportedly not related. HBO is looking to keep its content – original programming like Game Of Thrones and The Sopranos – exclusive to its HBO Go streaming service.
All Things D initially reported that the move would affect kiosk rental outlet Redbox as well, but their parent corporation Coinstar responded to the story saying that there is no change to their agreement with Warners that stipulates a 28 day window. If so, that certainly gives Redbox the upper hand in the ongoing battle between the three services for market dominance.