BATTLESHIP Super Bowl Spot – What The Hell Was That?

While most genre movie fans have at least been faintly aware of Universal’s upcoming Battleship movie and how it seems to have very little to do with the actual Hasbro boardgame, judging by reactions I saw among family and friends last night on Facebook after the one minute commercial for the film aired not many in the general public were in on that fact. “What the hell? and “I don’t remember aliens in Battleship” were the common responses I’ve seen.

Now the common logic in adapting anything to the big screen is that there is already a brand name in the public’s consciousness that will make marketing the film easier. This is what you get when you hire people with MBAs to run your studios instead of people with actual filmmaking experience. But I wonder if that philosophy is going to backfire on the studio as the public sees more that this isn’t so much a movie about naval combat as it is an alien invasion film and decides to not plunkdown their money at the box office when it opens in May. Director Peter Berg could deliver a really thrilling action movie and the best that could be said about it may be “Why the hell didn’t they call this something else?”

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About Rich Drees 7040 Articles
A film fan since he first saw that Rebel Blockade Runner fleeing the massive Imperial Star Destroyer at the tender age of 8 and a veteran freelance journalist with twenty-five years experience writing about film and pop culture. He is a member of the Philadelphia Film Critics Circle.
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William Gatevackes
February 6, 2012 11:57 am

Okay, not that I am giving this that much thought. Because, really, no one should. But here’s a theory. If I recall correctly, one of the plot points from the ad was that the aliens put a forcefield over part of the ocean but there is one ship inside. What if that ship inside is cut off from it’s satellite targeting so it doesn’t know where the enemy is. They have to guess where they are, so they divide the area inside the force field into quadrants and fire into the quadrants until they hit an alien. Can’t you just… Read more »