Dissecting The AVENGERS Super Bowl Commercial

If you were like me, when you saw the 10 second teaser trailer for The Avengers last week, you probably thought,”meh.” It wasn’t really anything you haven’t seen before.

But when you saw the full ad during the Super Bowl, you probably squealed like a little girl. And then you probably went on Fandango to see if they were selling tickets yet.

Well, do you want to squeal some more? Right after the ad ran, Marvel released an extended cut for the spot on the Internet. If you haven’t seen it, that’s it at the bottom of the post. But before we get to that, I’m going to walk you through some of my favorite parts of the ad.

Click any of the pictures for a bigger version of the image.

First, the “exploding street scene.” This scene was included in the teaser trailer released months ago, but there was something in this new version of the scene that either I missed the first time around or was newly added for this cut. As you can see in the pictures below, there appears to be someone wearing a gold helmet with a green cape racing away from the explosions. Could this be Loki? And is he leading the forces of destruction, or running away from it?

And there’s the Skrulls. Well, we don’t know that they are Skrulls yet, but they do appear to be aliens. They are seen dropping out of the ships, presumably to the streets of Manhattan, as the pics below show. Since it is a clip that goes by pretty fast, we don’t get that good of a look at them. But they appear to be humanoid yet…not human. Their arms appear to be longer and thinner than ours, and the legs longer and stockier.

One of the most iconic parts of the comic book Avengers mythos is the Avengers’ Quinjet. Less a fighter jet than a means for personnel transport, the comic book Quinjet could fly five Avengers at a time from Avenger Mansion in the heart Manhattan (breaking all kinds of FAA rules) to whereever the Avengers need to go, where more often than not it would be promptly destroyed.

I believe what we are seeing here is the film version of the Quinjet, landing on an aircraft carrier bearing the S.H.I.E.L.D. insignia. Now, this appears to be a conventional, seafaring aircraft carrier and not the flying “Helicarrier” from the comics. Don’t fret. The “Helicarrier” has been listed as a vehicle in the series of toys that tie into the film. So, either S.H.I.E.L.D. owns both as seafaring carrier and a helicarrier, or we will have a dramatic scene where the carrier pictured lifts out of the water. Or, this could just be a forced perspective shot and the carrier is flying instead of floating. But regardless: quinjets!

The ad also finally gives us a better idea of how the film Hulk will look like. This time around, the Jade Giant with be motion captured, allowing Mark Ruffalo to act as both Bruce Banner and the Hulk.

Do you want to know when I squealed like a girl during the ad? When the scene the second and third screencaps were taken from. Hulk, flying through the air, causing damage to the alien ships, either with his fists or just slamming into them. Loved it!

I also squealed during the 360 shot of all the heroes forming a defensive circle with their backs to each other. One of the most disappointing themes about super hero team films is that you hardly ever see the team fighting on screen at the same time. This gives me hope that it will be different this time around.

Tony Stark had the best line of the ad, with his snappy comeback to Loki towards the end of the extended trailer. “I have an army,” says Loki. “We have a Hulk.” Great line.

But if you can see what Stark is wearing in the picture below, we can see where the character got his inspiration for his code name. Iron Man is a Black Sabbath fan? Really?

What are the odds that the filmverse Black Sabbath will sue Stark for trademark infringement in Iron Man 3?

Here is the actual extended trailer. Enjoy!

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About Bill Gatevackes 2031 Articles
William is cursed with the shared love of comic books and of films. Luckily, this is a great time for him to be alive. His writing has been featured on Broken Frontier.com, PopMatters.com and in Comics Foundry magazine.
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