Updated: VERONICA MARS Film Turns To Kickstarter

Update: The campaign has reached the $2 million mark at around 9pm eastern.

In just a few short years, Kickstarter has become ground zero for the crowdsourcing movement, allowing artists of all disciplines to secure grassroots-level funding for their projects. Last month at the Academy Awards, we saw the first Kickstarter-funded film to win an Oscar in the Documentary Short Subject winner Inocente.

But it looks like Rob Thomas, the creator of the cult favorite television series Veronica Mars, is looking to one up that by turning a big screen adaptation of the show into the first major feature film to be funded through the website.

Thomas officially launched a Kickstarter campaign earlier today with the goal of funding a big screen Veronica Mars film. As I write this (4 pm Eastern), the campaign has already received $1.16 million in pledges towards its $2 million goal.

In a message on the campaign’s page, Thomas explained that he and series star Kristen Bell met with the studio execs at Warner Brothers, who own the series, and were told that if they could should enough interest from fans, they could make the film.

They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot. I believe it’s the only one we’ve got. It’s nerve-wracking. I suppose we could fail in spectacular fashion, but there’s also the chance that we completely revolutionize how projects like ours can get made. No Kickstarter project ever has set a goal this high. It’s up to you, the fans, now. If the project is successful, our plan is to go into production this summer and the movie will be released in early 2014.

As to where the story will take the teen sleuth nearly a decade after she was last seen, Thomas states –

Life has taken Veronica away from Neptune. In the years since spoiling Keith’s chances to be reelected sheriff, Veronica hasn’t taken a case. But something big is about to bring her back home and back to her calling. My goal is to include as many of your favorite characters as possible. It is, after all, time for Veronica’s 10-year high school reunion.

Thomas goes on to state that the more money that they raise, the bigger the scope of the film will be.

I have to confess that I am not sure what kind of movie one can get for just a couple of million dollars. I wouldn’t be surprised if Thomas, Mars and maybe even any other returning cast memebers were deferring their salary against any potential profits from the release. And it should be interesting to see what kind of trail this may blaze.

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About Rich Drees 6941 Articles
A film fan since he first saw that Rebel Blockade Runner fleeing the massive Imperial Star Destroyer at the tender age of 8 and a veteran freelance journalist with twenty years experience writing about film and pop culture.
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Ryan Fisher
March 13, 2013 3:57 pm

Somebody CC: Joss Whedon.

Kevin Dougherty
March 13, 2013 3:58 pm

The first season is real good. The second and third seasons less so.

Ryan Fisher
March 13, 2013 4:14 pm

Ryan Fisher liked this on Facebook.

Cecilia Baress
March 13, 2013 4:14 pm

Cecilia Baress liked this on Facebook.

Rebecca Laincz
March 13, 2013 4:29 pm

First season was great, second was OK, stopped watching mid-way through the third and never felt a need to go back.

Joe Nazzaro
March 13, 2013 4:36 pm

Rich, you’re right about this being an important story. If this project goes ahead (and as of this writing, they’re only 600 hundred grand away from the target amount, with plenty of time to go) it opens up a brand new paradigm for filmmakers who can bypass the studio system completely and go right to their constituents. The implications are just staggering.

Morey Kunin
March 13, 2013 4:39 pm

I liked the third season once they figured out the, “We’ll have small arcs that go 5 episodes or so,” plan, but they hadn’t quite hit the stride yet. The second… yeah.

Andrea Anesi
March 13, 2013 4:44 pm

Andrea Anesi liked this on Facebook.

Rebecca Laincz
March 13, 2013 5:17 pm

Holy cats! The kickstarter is jumping 3-4K every minute, they should be funded by 8pm!

Kevin Dougherty
March 13, 2013 6:54 pm

There is going to be a huge blow back from this for Kickstarter. This is basically a Warner Bros. project getting seed money from Kickstarter. Not going to enhance Kickstarter’s supposed boot-strap ethos.

Rich Drees
March 13, 2013 7:01 pm

But Warners wasn’t interested in funding it themselves. I am interested to see what kind of deal Thomas struck with them.

Morey Kunin
March 13, 2013 7:56 pm

“[Warner Brothers] reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board.”

What exactly does “on board” mean? Does that mean they’ll fund it after all? If so, what happens to the $2 million? Will WB get the profits off the money invested by fans (which I’d throw a fit over if I donated)? Maybe that portion goes to Thomas (which I’d be ok with)?

Ryan Fisher
March 13, 2013 9:05 pm


Rich Drees
March 13, 2013 9:32 pm

So has the shouting for a FIREFLY/SERENITY Kickstarter started yet?

March 14, 2013 6:44 am