{"id":19555,"date":"2012-04-02T14:56:00","date_gmt":"2012-04-02T19:56:00","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=19555"},"modified":"2021-03-24T17:35:06","modified_gmt":"2021-03-24T21:35:06","slug":"flop-john-carter-grosses-surpasses-production-budget","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2012\/04\/02\/flop-john-carter-grosses-surpasses-production-budget\/","title":{"rendered":"“Flop” JOHN CARTER Grosses Surpasses Production Budget"},"content":{"rendered":"

\"\"<\/a>Media cynics were calling it a failure from the time its first reel unspooled. But with another $2 million domestically and a strong showing overseas, John Carter <\/strong>has now grossed $254,510,000 worldwide in four weeks, $4,510,000 over its estimated $250 million\u00a0production budget.<\/p>\n

A $4 million\u00a0profit doesn’t seem like anything to shout about, especially if you, like most of the naysayers are now doing,\u00a0choose to add its\u00a0advertising\u00a0budget of approximately $100 million to the total hurdle the film needs to cover come (Personally, I choose not to because A) every film has an advertising budget and that cost should be considered an institutional\u00a0expense, and B) when the critics like a film and promote it as a box office success, they\u00a0never include the advertising then, making\u00a0its inclusion here seem like dirty pool). However, the film is coming of two weeks of a strong showing in\u00a0China (where it was the number one film two weeks running to\u00a0the tune of another $30 million) and its set to open in Japan, another country that likes its 3-D blockbusters,\u00a0on April 13th. Which means that profit\u00a0will only go up.<\/p>\n

Of course, the naysayers are still saying nay. Box Office Mojo <\/a>points out that the film’s overseas grosses\u00a0“plummeted” 72% to $6.2 million this past weekend. That number seems quite dubious since the films grosses in Mainland China <\/a>has averaged $14 million per weekend for the two prior weeks, and actually made more\u00a0on its second weekend than its first.\u00a0To have\u00a0drop off that left the grosses as just a fraction of that total seems unrealistic.<\/p>\n

\"\"<\/a>Regardless, if we need any more proof of the true popularity of the film, we have to look no farther than Amazon.com<\/a>. Amazon shoppers who signed up for e-mails to alert them of DVD & Blu-Ray new releases were informed that they were able to pre-order John Carter <\/strong>on video today. As of this writing, the Blu-Ray 3-D\/Blu-Ray\/DVD\/Digital Copy was the #1 selling item in Amazon’s Science-Fiction Movie list, and ranked #2 in the Action & Adventure and Fantasy Categories , behind the Game of Thrones <\/strong>Season One box set. It ranks #13 over all in the Movies & TV Blu-Ray list. So someone obviously wants to see it.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even though it’s only $4 million over its $250 million production budget, calling it a flop no longer holds any weight. <\/div>\n

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