{"id":26224,"date":"2013-01-29T15:28:37","date_gmt":"2013-01-29T20:28:37","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=26224"},"modified":"2018-12-08T15:54:37","modified_gmt":"2018-12-08T20:54:37","slug":"get-ready-for-six-super-bowl-movie-ads","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2013\/01\/29\/get-ready-for-six-super-bowl-movie-ads\/","title":{"rendered":"Get Ready For Six Super Bowl Movie Ads"},"content":{"rendered":"

\"\"<\/a>For some, Super Bowl Sunday is the culmination of a season\u2019s worth of rooting for and against favorite and hatred football teams with some incidental scarfing down of pizza and buffalo wings. But for others, such as say myself, the country\u2019s most watched sporting event isn\u2019t so much about the game but the virtually no-holds barred advertising that surrounds it, and for our purposes, specifically the ads for what could be some of the biggest movie blockbusters of the year.<\/p>\n

This year, we\u2019re seeing that there are six films that the studios feel are worth ponying up the $4 million-per-30 seconds that network CBS is charging advertising. <\/p>\n

Interestingly, Twentieth Century Fox, Warner Brothers and Sony have chosen to pass this year on advertising their upcoming wares this year. Fox and Warners both have big superhero films \u2013 The Wolverine <\/strong>and Man Of Steel <\/strong>respectively \u2013 and it seems odd that they wouldn\u2019t want to get them out in front of the heavily male demographic eyeballs that will be watching on Sunday. And given that it was the White House explosion in the Independence Day <\/strong>spot back in 1996 that became the most talked about moment that year, it is surprising that the Sony didn\u2019t want to try and recreate some of that with an ad for their the terrorists-attack-the-White House flick White House Down<\/strong>.<\/p>\n

Here\u2019s the breakdown by studio and when you can expect to see them.<\/p>\n

Disney<\/strong> \u2013 The studio taking the biggest plunge, Disney is taking out time for three of their upcoming releases. Oz: The Great And Powerful<\/strong> and Iron Man 3<\/strong> will be getting 60-second spots while The Lone Ranger <\/strong>will be getting 90 seconds. Airing during the pre-game show, the Lone Ranger spot is probably the most important for Disney. Westerns aren\u2019t all that popular right now and there has been some derision of star Johnny Depp\u2019s non-traditional make-up and costume for the Lone Ranger\u2019s partner Tonto. Given that their bungling of the spot they bought to hype John Carter <\/strong>last year has been pointed at one of the reasons why the film was DOA at the box office, the studio has to get it right this time. The Oz and Iron Man adverts will run during the game itself.<\/p>\n

Paramount<\/strong> \u2013 The studio isn\u2019t being quite as flamboyant as Disney with its advertising of its two biggest summer releases \u2013 World War Z<\/strong> and Star Trek Into Darkness<\/strong>. Both are only getting 30-second spots; World War Z<\/strong> during the pregame show and Star Trek <\/strong>coming sometime during the second quarter.<\/p>\n

Universal<\/strong> \u2013 Vin Diesel let the cat out of the bag a few weeks ago when he tweeted that his upcoming Fast And Furious 6<\/strong>, directed by Justin Lin, was getting a Super Bowl ad. The 30-second spot will be the first footage we see of the upcoming summer release.<\/p>\n","protected":false},"excerpt":{"rendered":"

You might not want to run to the bathroom when the game takes a break.<\/div>\n

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