Ever since the White House literally exploded across millions of television screens during the 1996 Super Bowl, movie studios have known that advertising during the year’s biggest sporting event is a sure way to have people talking about your upcoming movies on the following Monday morning.<\/p>\n
This year, we can look forward to several commercials offering glimpses of what to expect in cinemas in the upcoming months.<\/p>\n
As expected, some of the summer’s bigger movies will be promoted during the game including Paramount’s Iron Man<\/strong> (click on the above picture for a larger look at a shot from the upcoming commercial) and Disney’s live action The Chronicles Of Narnia: Prince Caspian<\/strong> and the Pixar-animated Wall-E<\/strong>. Sony Studio’s only ad during the game will be for the June release of the Adam Sandler comedy You Don’t Mess With The Zohan<\/strong>. Also look for ads for Will Smith’s down-on-his-luck superhero project Hancock<\/strong> and the action-adventure Wanted<\/strong>.<\/p>\n But summer films aren’t the only ones being advertised. Universal will be promoting Welcome Home Roscoe Jenkins<\/strong>, which opens next Friday, while New Line’s only commercial buy is for Will Ferrell’s basketball comedy Semi-Pro<\/strong>, which opens at the end of the month. Jumper<\/strong> and The Spiderwick Chronicles<\/strong> are two Valentines Day-opening films looking to get a box office boost from Super Bowl advertising. Other spring release films getting advertising time include Drillbit Taylor<\/strong>, Horton Here’s A Who<\/strong> and Leatherheads<\/strong>.<\/p>\n With a single 30-second spot on the Super Bowl broadcast costing upwards of $2.7 million, let’s hope that the films that these studios are spending the money on are worth it.<\/p>\n","protected":false},"excerpt":{"rendered":"