{"id":38176,"date":"2016-03-27T19:25:35","date_gmt":"2016-03-27T23:25:35","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=38176"},"modified":"2018-11-18T23:27:07","modified_gmt":"2018-11-19T04:27:07","slug":"batman-v-superman-box-office","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2016\/03\/27\/batman-v-superman-box-office\/","title":{"rendered":"BATMAN V SUPERMAN Breaks Box Office Records, But Can It Still Be A Financial Dud?"},"content":{"rendered":"

\"BvS\"<\/a><\/p>\n

This weekend, while audiences were watching Batman and Superman try to break each other, the movie that they were doing it in – Batman V Superman: Dawn Of Justice<\/strong> – was breaking box office records. Although final tallies are not yet reported, it looks as if director Zack Snyder’s superhero slugfest made $170 million at the US box office. Overseas, the film fared even better, pulling an additional $254 million for a combined total of $424 in ticket receipts.<\/p>\n

For studio Warner Brothers, this marks their highest opening film in their history, beating out 2011’s Harry Potter And The Deathly Hallows<\/strong>‘s $169 million. Batman V Superman<\/strong> snatched the the Biggest Opening Weekend of 2016 crown from last month’s Deadpool<\/strong>. It also marked the biggest Easter weekend opening ever, pushing last year’s Furious 7<\/strong> from that position.<\/p>\n

Last week, industry projections placed Batman V Superman<\/strong>‘s global box office take for the weekend at $350 million. So right now, the movie is performing far better than anticipated. But will that momentum hold?<\/p>\n

Batman V Superman<\/strong> has been getting some notoriously brutal reviews (you can read ours here<\/a>), and is currently sitting with a 29% rating on Rotten Tomatoes<\/a>. That’s 27 points lower than the film’s predecessor Man Of Steel<\/a><\/strong>. Additionally, it is scoring lower on Rotten Tomatoes’s audience index – 73% versus Man Of Steel<\/strong>‘s 76% – and on CinemaScore’s audience polling – a “B” as opposed to Man Of Steel’s “A-“. Looking at these in total would suggest that the impact of critics and word of mouth could keep the film from performing as well as Man Of Steel<\/strong> did at the box office.<\/p>\n

But for the sake of this discussion, let’s look at Man Of Steel<\/strong>‘s overall box office performance<\/a> and see if we can apply that model to what we’ve seen so far with Batman V Superman<\/strong>. Snyder’s 2013 film cleared a shade over $291 million at the US box office while doing an additional $377 million internationally. That’s the foreign gross coming in at about 1.3 times the domestic, or splitting the film’s total $668 million to 43.6% domestic and 56.4% foreign. Looking at Batman V Superman<\/strong>‘s weekend box office, we see a much bigger split, where the $170 domestic box office take represents 40% of the total receipts, while the foreign coming out 60%. So Batman V Superman<\/strong>‘s domestic business is much stronger overall than Man Of Steel<\/strong>‘s was.<\/p>\n

But let’s take a look at Man Of Steel<\/strong>‘s opening weekend and how its box office ultimately played out. When it premiered in 2013, the Superman franchise reboot pulled $116.6 million its first weekend. As noted before, Man Of Steel<\/strong> earned $291 million domestically over its release, or two and a half times its opening weekend. Applying that same multiplier to Batman V Superman<\/strong>‘s opening of $170 million and we get $425 million. Taking that projected domestic gross and using it to extrapolate a total foreign box office take with Batman V Superman<\/strong>‘s opening weekend one-and-a-half times foreign versus domestic multiplier and we see a projected $636 million. Some quick addition gets us to $1.06 billion dollars, just over the mark of the $1 billion analysts are saying that the film will need to clear to avoid being considered a disappointment for the studio.<\/p>\n

Now it should be noted that this is just a rough, back-of-the-envelope calculation. There are numerous factors that could cause the final box office to fluctuate either way. For example, Deadline<\/a> notes that Batman V Superman<\/strong>‘s CinemaScore of B should call for a multiplier of 2.25 to be applied to this weekend’s domestic gross, not the 2.5 we used. Making that adjustment, we get a total of $382.5 million for the domestic, $573.75 for the foreign and a total of $956.25. Other factors such as the film opening on a holiday weekend, the lack of a strong film opening next Friday and more may further affect these estimates. But those deviations will most likely not drive the film’s total box office numbers down below the reported $800 million Batman V Superman<\/strong> needs to clear in order to meet its production and marketing costs. But until further data comes in that will allow for a stronger prediction model there are probably going to be some nervous executives in the upper offices at Warner Brothers.<\/p>\n","protected":false},"excerpt":{"rendered":"

The superhero brawl is breaking box office records, but will that be enough for the high budgeted movie to make a profit.<\/div>\n

[click for more]<\/a><\/p>\n","protected":false},"author":2,"featured_media":38177,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[84],"tags":[7274],"series":[],"class_list":{"0":"post-38176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-news","8":"tag-batman-v-superman-dawn-of-justice"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t