{"id":40939,"date":"2017-07-28T16:33:50","date_gmt":"2017-07-28T20:33:50","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=40939"},"modified":"2018-12-08T22:04:50","modified_gmt":"2018-12-09T03:04:50","slug":"new-releases-july-28-2017","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2017\/07\/28\/new-releases-july-28-2017\/","title":{"rendered":"New Releases: July 28, 2017"},"content":{"rendered":"

\"\"The new releases are a bit late this week. I have an excuse. I had to write about the first film and it took me a while to build up the gumption to do it.<\/p>\n

\"\"1. The Emoji Movie (Sony\/Columbia, 4,075 Theaters, 86 Minutes, Rated PG for rude humor, Rotten Tomatoes Tomatometer at press time: 3% Fresh<\/a> [31 Reviews]): <\/strong>Hollywood will chase money wherever it leads. No concept is impossible for them to do if there might be money in it for them. In this, the digital age, this means concepts that are popular, such as emoji’s, getting films.<\/p>\n

But what about these concept makes for a good film? HAAHAHAHAHAHAHAHAHAHA! That’s a laugh. This is a pre-fab concept, created not with intelligence, passion and a desire to tell a story, but by corporate mandates from studio executives looking to cash in to a cheap fad in order to make a quick buck. Quality isn’t even on the table. They only storytelling they are interested in is just enough to make the concept work in the least amount of run time possible. Put it out in the most theaters and hope to get enough suckers in to make a profit and then make the dash. Maybe, maybe, try better with the sequel, if you get one.<\/p>\n

And the truly sad part about this is that people will come out to see this! My 8-year daughter wants to see it! Two poops talking? Why wouldn’t she? (and, sidebar, in the history of comedy, the “We’re Number 2!” gag is one of the worst jokes of all time–and it was the best joke of the trailer! That tells me all I need to know about this movie). How many other parents will be dragged to this drek?<\/p>\n

Resist. Believe the reviews, which is only one lukewarm review away from 0% fresh, and stay away. Let this film flop with a sound that will be heard for generations.<\/p>\n