{"id":47171,"date":"2020-02-10T21:06:23","date_gmt":"2020-02-11T02:06:23","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=47171"},"modified":"2020-02-10T21:06:54","modified_gmt":"2020-02-11T02:06:54","slug":"birds-of-prey-boxoffice","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2020\/02\/10\/birds-of-prey-boxoffice\/","title":{"rendered":"BIRDS OF PREY Is Not The Flop Some Would Have You Think It Is"},"content":{"rendered":"

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This weekend saw the opening of the latest DC Comics-based big screen adaptation, Birds Of Prey (Or the Fantabulous Emancipation Of One Harley Quinn)<\/strong>. Despite the popularity of other recent DC Comics-based films like Shazam!<\/strong>, Aquaman<\/strong> and Wonder Woman<\/strong> and the fact that it was featuring Margo Robbie’s popular Harley Quinn character from the otherwise moribund Suicide Squad<\/strong>, Birds Of Prey<\/strong> failed to hit their expected box office numbers.<\/p>\n

In the week leading up to the film’s release, pundits were projecting a $52 million domestic weekend for the female fronted film, with a worldwide take in the neighborhood of $110 to $125 million. The film stumbled its opening weekend, only managing to bring in just $33 million in domestic ticket sales and $48 million in foreign sales for a box office total of $81 million.<\/p>\n

Needless to say, there were certain pundits who already had their knives sharpened for the film, and they quickly took to the internet to pronounce the film a failure, a bomb and a flop.<\/p>\n

But is it really? An actual considered look at the numbers for the film suggests that no, it isn’t.<\/p>\n

First of all, yes, the film opened lowered than expected. But analyzing a film’s opening weekend box office to its long term financial success is like comparing a 100-yard dash to a marathon. Birds Of Prey<\/strong> doesn’t have far to go in terms of recouping the studio’s investment in it. The film’s budget was in the vicinity of $80 to $85 million, meaning that it will need to ultimately pull in somewhere between $200 and $215 million at the box office to get into the black. And that is a figure that the film could conceivably meet.<\/p>\n

Birds Of Prey<\/strong> has a CinemaScore<\/a> of B+ from audience polling conducted Friday night as people were exiting theaters. That’s the same score that the two other DC Comics films based on their supervillain characters – Suicide Squad<\/strong> and Joker<\/strong> – have also received. Additionally, the film has a respectable Rotten Tomatoes score<\/a> of 80%. Both figures translate into good word of mouth for the film. So it is likely that the film will have a good several week run in theaters, especially considering there is not much genre competition on the upcoming release calendar.<\/p>\n

So let’s look and see what would happen if Birds Of Prey<\/strong>‘s box office follows a trajectory similar to ones traveled by other recent films in the DC Comics adaptation franchise. <\/p>\n

Let’s start at the bottom with Suicide Squad<\/strong>. The 2016 film opened with a $133.7 million dollar domestic weekend. If Birds Of Prey<\/strong> were to follow the same general tracking that Suicide Squad<\/strong> did, the film will tap out its box office run with approximately $185 million world wide. While that does fall a bit short of the film’s break even point, with home video and other ancillary revenue streams the film should just about break even.<\/p>\n

But let’s apply the same math to the box office trajectories and see what we get. If Birds Of Prey<\/strong> follows a similar line of business that Wonder Woman<\/strong> had, it will finish up its theatrical run with about $262 million in its worldwide till. If Birds Of Prey<\/strong> follows roughly the same pattern that last year’s Joker<\/strong> did, it could conceivably bring in $368 million at the worldwide box office.<\/p>\n

Granted these are extreme possibilities, which leaves the more likely possibility that Birds Of Prey<\/strong>‘s box office receipts will land somewhere in the middle. And that would place it with a small profit, but a profit nonetheless. As the weeks continue on, we’ll see how accurate these predictions turn out to be.<\/p>\n","protected":false},"excerpt":{"rendered":"

The film maym have opened softer than expected, but that doesn’t mean it still can’t make a profit.<\/div>\n

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