{"id":699,"date":"2008-07-01T14:00:02","date_gmt":"2008-07-01T18:00:02","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=699"},"modified":"2018-12-08T14:50:41","modified_gmt":"2018-12-08T19:50:41","slug":"new-releases-july-2","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2008\/07\/01\/new-releases-july-2\/","title":{"rendered":"New Releases: July 2"},"content":{"rendered":"

1. Hancock (3,900 Theaters,<\/span><\/strong> 92 Minutes, Rated PG-13): <\/span><\/strong>So powerful is the combination of Will Smith and Fourth of July weekend that when the two come together, every other studio stays away. Yes, Kit Kittredge: An American Girl <\/span><\/strong>is expanding it release, but no other new movies are challenging\u00a0this movie this week.<\/span><\/p>\n

Everyone is expecting this film to be huge, bigger than big. But will it really be that much of a success? I wonder.<\/span><\/p>\n

What puts doubt in my mind is how the film is being marketed. \u00a0Hancock <\/span><\/strong>is the story of a superhero who has fallen on hard times. Sort of like “What if Superman became an alcoholic and started sleeping on a park bench?”<\/span><\/p>\n

The trailer and the Best Buy tie-in ads make this movie seem like it is a Bad Santa-<\/span><\/strong>esque comedy. But recent TV ads make it out to be a serious examination of the difficult life of a superhero.<\/span><\/p>\n

So, which is it? A drama? A comedy? I know what some of you are saying, “Duh, stupid! It’s a dramedy!”<\/span><\/p>\n

Yeah, well, if it is a dramedy, why not market it as one? Even the trailer below seems to be bipolar when it comes to the comedy\/drama.<\/span><\/p>\n

But, if the producers are playing a shell game here, trying to bring fans in for a serious film and hitting them with a comedy, that might lead to bad word of mouth. Nobody likes to be fooled. And the whole marketing smells desperate. So, yeah, it might make a lot of money, but it might not be all that good.<\/span><\/p>\n

<\/object>Hancock – Theatrical Trailer<\/p>\n","protected":false},"excerpt":{"rendered":"
1. Hancock (3,900 Theaters, 92 Minutes, Rated PG-13): So powerful is the combination of Will Smith and Fourth of July weekend that when the two come together, every other studio stays away. Yes, Kit Kittredge: [click for more]<\/a><\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[84],"tags":[10,7856],"series":[],"class_list":{"0":"post-699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-movie-releases","8":"tag-uncategorized"},"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t