{"id":699,"date":"2008-07-01T14:00:02","date_gmt":"2008-07-01T18:00:02","guid":{"rendered":"http:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/?p=699"},"modified":"2018-12-08T14:50:41","modified_gmt":"2018-12-08T19:50:41","slug":"new-releases-july-2","status":"publish","type":"post","link":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2008\/07\/01\/new-releases-july-2\/","title":{"rendered":"New Releases: July 2"},"content":{"rendered":"<p><strong><span style=\"Verdana;\">1. Hancock (3,900 Theaters,<\/span><\/strong><span style=\"Verdana;\"> <strong><span style=\"Verdana;\">92 Minutes, Rated PG-13): <\/span><\/strong>So powerful is the combination of Will Smith and Fourth of July weekend that when the two come together, every other studio stays away. Yes, <strong><span style=\"Verdana;\">Kit Kittredge: An American Girl <\/span><\/strong>is expanding it release, but no other new movies are challenging\u00a0this movie this week.<\/span><\/p>\n<p><span style=\"Verdana;\">Everyone is expecting this film to be huge, bigger than big. But will it really be that much of a success? I wonder.<\/span><\/p>\n<p><span style=\"Verdana;\">What puts doubt in my mind is how the film is being marketed. \u00a0<strong><span style=\"Verdana;\">Hancock <\/span><\/strong>is the story of a superhero who has fallen on hard times. Sort of like &#8220;What if Superman became an alcoholic and started sleeping on a park bench?&#8221;<\/span><\/p>\n<p><span style=\"Verdana;\">The trailer and the Best Buy tie-in ads make this movie seem like it is a <strong><span style=\"Verdana;\">Bad Santa-<\/span><\/strong>esque comedy. But recent TV ads make it out to be a serious examination of the difficult life of a superhero.<\/span><\/p>\n<p><span style=\"Verdana;\">So, which is it? A drama? A comedy? I know what some of you are saying, &#8220;Duh, stupid! It&#8217;s a dramedy!&#8221;<\/span><\/p>\n<p><span style=\"Verdana;\">Yeah, well, if it is a dramedy, why not market it as one? Even the trailer below seems to be bipolar when it comes to the comedy\/drama.<\/span><\/p>\n<p><span style=\"Verdana;\">But, if the producers are playing a shell game here, trying to bring fans in for a serious film and hitting them with a comedy, that might lead to bad word of mouth. Nobody likes to be fooled. And the whole marketing smells desperate. So, yeah, it might make a lot of money, but it might not be all that good.<\/span><\/p>\n<p><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"448\" height=\"365\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"name\" value=\"efp\" \/><param name=\"bgcolor\" value=\"000000\" \/><param name=\"align\" value=\"middle\" \/><param name=\"flashvars\" value=\"flvbaseclip=2977577&amp;\" \/><param name=\"src\" value=\"http:\/\/www.spike.com\/efp\" \/><embed type=\"application\/x-shockwave-flash\" width=\"448\" height=\"365\" src=\"http:\/\/www.spike.com\/efp\" bgcolor=\"000000\" name=\"efp\" align=\"middle\" flashvars=\"flvbaseclip=2977577&amp;\"\/><\/object>Hancock &#8211; Theatrical Trailer<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"mh-excerpt\">1. Hancock (3,900 Theaters, 92 Minutes, Rated PG-13): So powerful is the combination of Will Smith and Fourth of July weekend that when the two come together, every other studio stays away. Yes, Kit Kittredge: <a class=\"mh-excerpt-more\" href=\"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/2008\/07\/01\/new-releases-july-2\/\" title=\"New Releases: July 2\">[click for more]<\/a><\/div>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_ef_editorial_meta_date_first-draft-date":"","_ef_editorial_meta_paragraph_assignment":"","_ef_editorial_meta_checkbox_needs-photo":"","_ef_editorial_meta_number_word-count":"","footnotes":""},"categories":[84],"tags":[10,7856],"series":[],"class_list":{"0":"post-699","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-movie-releases","8":"tag-uncategorized"},"aioseo_notices":[],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[2,4],"highlights":[],"isAutoShareEnabled":false,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"_links":{"self":[{"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/posts\/699","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/comments?post=699"}],"version-history":[{"count":0,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/posts\/699\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/media?parent=699"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/categories?post=699"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/tags?post=699"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/www.filmbuffonline.com\/FBOLNewsreel\/wordpress\/wp-json\/wp\/v2\/series?post=699"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}