Paramount has released the final theatrical poster (below, click to enlarge) for J. J. Abrahm’s upcoming Star Trek, and I have to say t hat I’m of two minds on it.
Deep inside me, the old school Trek fan that wasn’t quite killed off by the franchise’s decline through the 1990s likes the poster alot. It conveys a sense of speed and is just a touch abstract.I would definitely be tempted to hand this on the wall of my office.
But I wonder if the approach that brings the poster out of the realm of ordinary film posters towards a more serious artistic approach will possibly turn off the average ticket buyer. The franchise has a lot of goodwill to win back after the dismalness that was Star Trek: Nemesis and the publicity for the film that we’ve seen so far hints that this return to the franchise’s roots could be just the thing it needed. I’m noit sure that this poster, as beautiful as it is, will help to contribute to that .
Star Trek hits screens on May 8.