Let’s face it, while the Super Bowl is always big ratings, a good percentage of the audience is only tuning in to see what creative commercials will be unveiled during the broadcast. And ever since the commercial for Independence Day became the topic of talk around the water cooler at work the following day in 1996, studios have known that a 30 or 60 second spot airing during the game is a good way to get people excited about their upcoming films.
Looking at the calendar of this year’s upcoming film releases, there’s a lot to look forward to and many of the studios will be spending $3 million per 30 seconds of advertising time to give an estimated 100 million viewers a glimpse. Below is the list of what films will be advertising during Fox’s coverage with their release dates. The pre-game starts at 2 pm while the game coverage begins at 6 pm. The post-game commercials are scheduled to air during Fox’s special episode of Glee which runs after the game ends.
- Battle: Los Angeles (March 13th)
- The Eagle (February 11th)
- Just Go With It (February 11th)
- Kung Fu Panda: Kaboom of Doom (May 27th)
- Priest (May 13th)
- Captain America: The First Avenger (July 22nd)
- Cowboys & Aliens (July 29th)
- Limitless (March 18th)
- Pirates of the Caribbean: On Stranger Tides (May 20th)
- Rango (March 4th)
- Super 8 (June 10th)
- Thor (May 6th)
- Transformers: Dark of the Moon (July 1st)
- Justin Bieber: Never Say Never 3D (February 14th)
- Take Me Home Tonight (March 4th)
Interestingly, there a number of omissions that I had expected to be buying time during Sunday’s game. Absent from the line up is Green Lantern, X-Men: First Class, Sucker Punch, Cars 2 and Conan The Barbarian.