On the surface it certainly looks as if Sony is trying to promote the film as more of the same fun and is hoping that audiences don’t remember that it will have been a decade since the last film when this one hits theaters next May. I’m kind of surprised that they tipped off the film’s time travel plot in the package, but then again that just may be a move to let audiences know that while the fun will still be the same, the story won’t be. It also looks as if the interior of the MIB headquarters has gotten a makeover by the same Apple Store refugees who redesigned the Enterprise for J J Abrams’ Star Trek revamp.
We’re still not convinced that the film will be able to be as big as a financial hit that Sony needs it to be, but it should be interesting to see how the studio pushes the picture over the next six months. Don’t be surprised if they buy some Super Bowl ad time.
Will Smith, Tommy Lee Jones and Josh Brolin star alingside Alice Eve, Emma Thompson, Rip Torn, Johnny Knoxville, and Jemaine Clement. Men In Black 3 premiers May 25, 2012.