A Tale Of Two HOST Trailers

One of the upcoming spring films I have been looking forward to the most is the Korean horror import The Host. With its simple yet arresting poster image of a tentacle pulling a young girl through the air, the film promises an interesting genre-blending of classic monster movie thrills and perhaps more modern day horror film chills. The film is already a blockbuster hit in its home country of South Korea and U.S. distributor Magnolia Pictures is hoping that it will click with American audiences as well.

Interestingly, Magnolia films has put together not one but two trailers to whet movie audiences’ appetites for the film. The first uses a bit of bait-and-switch, initially appearing as if advertising a light comedy import before dropping the second shoe in the form of a mutated creature emerging from Seoul’s Han River.

The second trailer is a more straightforward trailer, letting audiences know up front that this is a monster movie. Surprisingly, though, this is a red-band trailer, meaning that it can only be shown in front of R-rated films. While not particularly more gruesome in content, this second trailer represents an interesting move from Magnolia Films, as the film is currently only set for a limited platform release.

The Host starts hitting screens on March 9 and will continue to roll out to screens through mid-April. You can get more information at Magnolia Films website.

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About Rich Drees 7118 Articles
A film fan since he first saw that Rebel Blockade Runner fleeing the massive Imperial Star Destroyer at the tender age of 8 and a veteran freelance journalist with twenty-five years experience writing about film and pop culture. He is a member of the Philadelphia Film Critics Circle.
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