Without a doubt the biggest success story in films in the past two decades has been the rise of PIXAR Animation Studios. A small sidebusiness started by George Lucas but sold off to Steve Jobs, the small northern California-based studio rose to prominence through a combination of smart business strategies and the boundless imagination of its output.
Recently, The PIXAR Touch, David A. Price’s fabulously researched hostory of the company from its earlliest days to the present, has been released to some rave reviews. We haven’t had a chance to dig into the book ourselves, but we can point you in the direction of something that may whet your appetite to read it.
This weekend, the New York Times, published a chapter excerpt from the book, which charts the development of Toy Story 2 from direct-to-home video quickie release to a feature film in its own right. The decisions that went into this evolution are as much practicle business ones as they were articstic, and makes for fascinating reading.
And if you’re interested in reading The PIXAR Touch, click here
