GI JOE Gets A Subtitle?

Is the new Stephen Sommers live-action G. I. Joe film getting a subtitle? It appears that way for at least part of the world.

The European film site Film1 was able to get a picture of a billboard at Amsterdam’s Cinema EXPO which shows Channing Tatum’s Duke and the film’s logo with “Rise Of Cobra” underneath it. (Click to enlarge.)

The addition of a subtitle definitely shows that the studio is planning on turning the film into a franchise. The fact that the screenplay ends with some cliffhanging subplots only reinforces that idea. It also allows the studio to move away from the franchise’s longrunning “Real American Hero” catch phrase, something that probably wouldn’t help its overseas marketing in the current political climate.

Via AintItCoolNews.

Avatar für Rich Drees
About Rich Drees 7218 Articles
A film fan since he first saw that Rebel Blockade Runner fleeing the massive Imperial Star Destroyer at the tender age of 8 and a veteran freelance journalist with twenty-five years experience writing about film and pop culture. He is a member of the Philadelphia Film Critics Circle.
Notify of

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Inline Feedbacks
View all comments