Is the new Stephen Sommers live-action G. I. Joe film getting a subtitle? It appears that way for at least part of the world.
The European film site Film1 was able to get a picture of a billboard at Amsterdam’s Cinema EXPO which shows Channing Tatum’s Duke and the film’s logo with “Rise Of Cobra” underneath it. (Click to enlarge.)
The addition of a subtitle definitely shows that the studio is planning on turning the film into a franchise. The fact that the screenplay ends with some cliffhanging subplots only reinforces that idea. It also allows the studio to move away from the franchise’s longrunning “Real American Hero” catch phrase, something that probably wouldn’t help its overseas marketing in the current political climate.