A real American pasttime like the Superbowl seems like the perfect place to debut some new footage of the cinematic adaptation of some real American heroes, GI Joe. The first of many new commercials for upcoming spring and summer blockbusters, the 30-second spot here delivers more of the same stylized action we’ve seen from director Stephen Sommers. I remain doubtful about this film’s prospects and the filming opening in August doesn’t instill much confidence either.
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