Kick Ass is probably not a comic series well known to the general public, but after its film adaptation hits screens next year, I have a feeling that a lot of people are going to be seeking it out. That is, if Lionsgate can get those people into the theaters to see the film version that is.
But will their first trailer for the upcoming adaptation get that potential audience into theaters? Perhaps. It certainly starts off strong enough, though I think the second half suffers a bit in that it has to hold back some of the more outrageous bits of writer Mark Millar and artist John Romita Jr.’s story of ordinary people who don costumes to fight crime. Hopefully, we’ll be seeing a red band trailer soon that gives a better taste of what director Matthew Vaughn managed to do with the material.