If it seemed as if whenever you channel surfed around basic cable last year that the Robin Williams drag comedy Mrs. Doubtfire was airing there’s a reason for that. It turns out that the film was the most played film on basic cable in 2013.
According to Vulture, Mrs. Doubtfire was screened 66 times last year, and interestingly enough almost half of those airings were on CMT (Country Music Channel) which has been attempting to bolster its ratings with programming that isn’t just country music videos. So I guess MTV is not the only channel to have abandoned the all-music video format.
After Mrs. Doubtfire we have She’s All That, Juno, Austin Powers In Goldmember, and Ice Age rounding out the top 5 most frequently aired films for the year. Previously, Groundhog Day was the top film repeatedly aired in 2012 and Bad Boys took the honor in 2011.
While I haven’t seen the movie myself in quite some time, despite the fact that I do have basic cable, I have to wonder about the film’s re-watchability. Is there really that much demand from people for the film to be replayed that many times. The ratings on each screening would be some interesting numbers to see if only to note if they remained constant or if there was some drop off point where everyone just got sick and tired of the film.