Now that their legal slap fight with Twentieth Century Fox over the rights to Zack Snyder’s adaptation of the graphic novel classic Watchmen is over, Warner Brothers can get back to the business of getting the advertising ball rolling for the film ahead of its March 6th opening.
Today, the studio launched what will probably be the first of many viral websites for the film, taking the form of a website for the Right Wing, anti-superhero news magazine The New Frontiersman. There’s not much content up yet, but there are a few things that flesh out the Watchmen‘s world’s first generation of costumed vigilantes and what happened to some of the. You can also sign-up for updates via Twitter and a variety of other social media.
This weekend a new television commercial began airing that also hints at the world of the Watchmen, slowly familiarizing those potential ticket buyers who might not be aware of the original comic. (And I’ll leave it to you to decide if the advertising line “The world needs its heroes back!” was intentionally unveiled the weekend before the Presidential Inauguration or not.)