As fast as they spring into existence, it seems that studios are quick to find ways to use a new social network to promote their upcoming releases. Surprisingly, although it has been around for a few years, micro-blogging platform Twitter finally saw its first exclusive poster art premier as Lionsgate posted a link to a new promotional piece for the upcoming Crank 2: High Voltage.
Interestingly, the Lionsgate’s Twitter feed only has just under 900 followers, not a lot for such a specific promotion. But it should be interested to see how many start following their feed over the next couple of days.
Jason Statham returns as Chev Chelios who will somehow survive the bone-crunching fall from a plane that ended the first Crank film. Amy Smart, Dwight Yoakum and Efram Ramirez also return.
Crank: High Voltage open April 17